Working from this groovy little cartoon studio I have been able to quit my 8 to 5 job, I've been able to support my family and I'm on my way to making that elusive million. How did I turn a niche into a cartooning cash cow? Here's an example of how marketing to a niche can bring in big bucks for your service or product.

When I began marketing my cartoons online in 1998 I had the intention of selling gag cartoons to editors of magazines and newspapers. It wasn't long before I discovered there was stiff competition in the cartooning world. I had no focus and no direction in my early days. I was trying to market to everyone!

One day I decided to throw a few samples of my cartoon portfolio online, along with my gag cartoons, and all of the sudden I started getting requests for cartoon logos. I quickly learned there was money to be made in that niche and after a Google search I happily found out that there wasn't anyone specializing in that area.

Within a few months I became the premiere cartoon logo designer by ranking at the top of every search engine for the keywords, "cartoon logos". That was my niche!

Over the years I've found multiple niches and filled them with websites, directories and blogs. Find your own niches and begin to fill them with valuable content and you will be on your way to being self employed.

Here's an example of digging deep for a niche: pets > indoor pets > cats > Persian > pure breed > show cats. Create a blog about Persian show cats and you're sure to reach more targeted traffic and higher search engine placement than creating one only about pets.