Natural SEO vs. Pay Per Click Ads
I was just emailing with one of my new readers and he brought up something I have not eluded to yet. As of today, I do not use any form on PPC ads, AdWords or pay for any other form of advertising. That is not to say that I wouldn't try some of those forms of traffic building in the future. I'll let you know when I use any form of paid advertising.
All of my traffic and income is based on natural SEO. That means I do not spend a dime on advertising, zip, zilch, nada. My traffic comes from my natural rankings in the search engines. My only reoccurring costs are for domain names and web hosting.
My web pages had over 5.8 million page views in 2007 and I aim to shatter that number in 2008. I have not optimized my sites very well for advertising and have relied heavily on Google Ads. This year I am trying new forms of income generation and I will share with you what has worked best for me.
I would guess 90% of my traffic is generated by Google. Another goal in 2008 is to create a large amount of new traffic using viral marketing. More about that later.
Check back and I will soon write some posts on how I can create that amount of traffic without spending a dime.
All of my traffic and income is based on natural SEO. That means I do not spend a dime on advertising, zip, zilch, nada. My traffic comes from my natural rankings in the search engines. My only reoccurring costs are for domain names and web hosting.
My web pages had over 5.8 million page views in 2007 and I aim to shatter that number in 2008. I have not optimized my sites very well for advertising and have relied heavily on Google Ads. This year I am trying new forms of income generation and I will share with you what has worked best for me.
I would guess 90% of my traffic is generated by Google. Another goal in 2008 is to create a large amount of new traffic using viral marketing. More about that later.
Check back and I will soon write some posts on how I can create that amount of traffic without spending a dime.
Labels: blogging, Internet, make money





2 Comments:
Great site!
I've been working in search marketing for a few years and have always preached the cost effectiveness of natural search. However paid search has its uses when you have a seasonal promotion or a special offer, both cases where time doesn't allow for proper natural optimisation.
Looking forward to hearing about how your social/viral traffic campaigns are going.
paid search services
Great comment. I have actually been lucky enough to anticipate an upcoming season and change my key words in time to grab that traffic. I do plan on trying some paid search just to see what results I can garner. I will keep everyone informed.
Viral marketing ideas on the way!
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